Introducing Gigi

Our designer Cassidy created the Gigi suite for our 2024 wedding collection, and walks us through her inspiration:

My 2023 summer trip to the south of France inspired me to design Gigi. I was taken by all the wonderful colors and beautiful scenery of the seaport city of Nice. Visiting the south of France was always a dream of mine, particularly after I found out that Alfred Hitchcock filmed several scenes there from his 1955 classic “To Catch A Thief” with Grace Kelly and Cary Grant. It’s one of my favorite classic movies! I explored from downtown Nice to the Old Town, to a nearby town called Menton. 

My favorite town in Nice was Menton; it was like walking onto a movie set it was so stunning with all the bright and warm colors of the buildings, the French Riveria right at your feet, and you’re right next to the border of Italy. I drew much of my design inspiration from that town and Old Nice with the color palette, typography, and drawings. The colors were perfect for a summer wedding and I wanted it to feel vintage inspired using a similar old-style block font used on the buildings in Nice, (Palmore) but also modern with a simple style of textured line drawings, and two new fonts, Questrial and La Luxes script. I decided to set the wedding venue at Le Negresco Hotel, as it is a very famous hotel in vibrant area of downtown Nice, next to Old Nice where you can see more of the city’s history!

This was my first wedding release design for Bella Figura and I loved creating it! I hope it inspires you too!

Here is Gigi in a more cool tone / masculine colorway: using Espresso, Carolina, Royal Blue, Messa, and French Vanilla. 

letterpress inks: watermelon + aquamarine | fonts: palmore + questrial + la luxes script | paper: bella smooth cotton white 2-ply | invite size: f-8 | edging painting: lime-aid | liner: gigi pattern in persimmon | envelope: bella cotton white pointed flap | digital addressing inks: cherry + aquamarine