Introducing Fairefolk

Katie Magee designed Fairefolk, part of our 2024 wedding collection and shares her inspiration behind the suite:

Fairefolk was one of those rare designs that flowed together quite easily. While searching for inspiration for one of our past holiday releases, I came across a blush pink, dusty blue, and soft beige color palette that I fell in love with, but it didn’t feel quite right for anything holiday-related. So, even though we were still in the thick of holiday designs, I started toying around with the color palette for a wedding design. I had just finished knitting a Fair Isle inspired hat for a friend’s baby, and the idea of some modern folk art motifs felt like they could mesh well with this color palette.¬†

I created a handful of folk art style motifs, built out the arched border for the invitation, and then used the same motifs throughout the suite for consistency without feeling too repetitive, and not overpowering the modern typography.

letterpress ink: deep blue | foil stamping: mink matte | fonts: addington + ginger | papers: khaki 2-ply + | invite size: f-8 | diecut style: bf-89 | liner: fairefolk pattern in deep blue on khaki text | silk ribbon: woodrose | envelope: old rose | digital addressing ink: deep blue

As with all of our designs, we can customize the colors of Fairefolk. Below is a mockup with spruce and lavender letterpress on ivory stock.