Bella Figura at the 2015 National Stationery Show

We recently returned from the 2015 National Stationery Show, where we had the opportunity to meet with new and existing Bella Figura retailers. We shared a new booth space with our sister company, Smock, and created some new displays to make it easier for retailers to shop our collection. Before the show started, we sent out a mailer to announce our new space and our show specials. Based on our Lucaya design, the announcement mailer was double-sided, with an art print on the front and info on the back. The piece was sent out alongside Smock’s monochromatic, art print style mailers with one of Smock’s new foil stamped envelope liners. 

Bella Figura's 2015 National Stationery Show mailers

Smock + Bella Figura 2015 National Stationery Show Mailers

Well before the show started, we began brainstorming ways to make it easier to browse our vast collection. The Stationery Show is a great opportunity for our retailers to update their materials (and for new retailers to select theirs), so we created a special display that we dubbed a “Belladex”. Similar in style to a rolodex, our Belladexes showcased our invitations on hinges, making it easy to flip through and view our designs. We worked with a local vendor to create the handsome, handcrafted wooden boxes, and Debi Zeinert hand calligraphed the hinges with each design’s name. After the hinges were calligraphed, we adhered the invitations and then slid them onto dowels that rested inside of each box. We were thrilled with the end result! Here’s a peek at our booth (and our Belladexes) during set-up: 

Bella Figura National Stationery Show booth during setup

After setup was complete, the booth looked like this: 

Bella Figura at the 2015 National Stationery Show Bella Figura at the 2015 National Stationery Show

A closeup of our Belladexes, complete with hand calligraphed hinges. 


In total, we brought 5 Belladexes, which featured roughly 265 of our best designs. 

Bella Figura's 2015 National Stationery Show booth display

One of the most exciting parts of the National Stationery Show was winning our first Louie Award! The Louie’s represent the best greeting cards and stationery in the business, so it was an honor to have our Elodie design by Jessica Tierney recognized this year. 

Bella Figura's Elodie design by Jessica Tierney received a Louie award at the 2015 National Stationery Show

Another exciting part of the National Stationery Show is Paper Party! Here’s a peek at the invitations that we created with Moglea for the event (view the full post here), and be sure to check out Smock’s Paper Party recap!

Paper Party 2015 invitations - design by Moglea, printing by Bella Figura, calligraphy by Meant to Be Calligraphy for Paper Party 2015, hosted by Oh So Beautiful Paper

Many thanks to the press and retailers who came by to see us at the National Stationery Show! Until next year!