We had the pleasure of chatting with Nika Smernoff at Calligraphette & Co. in Washington, DC. Nika is a calligrapher and designer with a decade of experience in the industry. Below, Nika explains how she got her start, what keeps her going, her favorite trends, and more! 

Q: Tell us about yourself and how your studio came to be? What was your inspiration?

During my first semester of graduate school in 2015, studying the relationship between pandemics and national security of all things, I found calligraphy and quickly fell in love with spending meditative evenings practicing my letters. In 2016, I started a business doing envelope calligraphy to help pay my way through school. When I received my degree in 2018, I figured I could either wonder where Calligraphette & Co. could’ve gone or jump into working for myself full-time. I had fallen in love with the wedding industry and loved the thrill of being able to see someone else’s vision and help translate it into something beautiful and tactile.

Q: What are some of the most rewarding aspects of your job?

Weddings are just such a happy time in people’s lives. My clients are figuring out how to express their love for each other and their personality as a couple for a once-in-a-lifetime celebration. In particular, I get to make people realize they’re creative, help them make something that they didn’t realize was possible, and hopefully ease a little of the stress that other parts of wedding planning can create.

Q: What are your hopes for the future of your business?

My end goal is for my clients to have an invitation tucked away somewhere in a keepsake box, to find with their children one day, and be transported 25 years back in time to when they were engaged. Whether that means curating and personalizing a Bella Figura design or creating something from scratch, I want to create heirloom pieces for people to enjoy. Not everyone wants to take on the work it takes to create custom designs, even if they have the taste for it. If I can continue to help couples send out invitations that rise to the occasion of their wedding, I’ll always consider that a success.

Q: Do you have any current trends you’re loving?

I’m loving the trend of non-rectangular inserts! Whether it’s a circle or a custom die-cut, playing with shapes is such a fun way to bring life into an invitation suite. Velvet is a trend I’m excited to try, especially with letterpress and foil printing. Although this isn’t a new trend, I’m always a fan of putting pets on wax seals! It’s a great way to give a nod to an important family member without necessarily making them the focus of the invitation suite. Lastly, I’d say custom match boxes because they’re so unexpected and also so much fun to have after the wedding!

Q: What do you think your clients enjoy most about working with you to create their event stationery?

One theme that I’ve noticed in reviews is that I always go the extra mile and put myself fully into the design process with each client, making it easy for the client and bringing their vision to life. Almost all of my clients apologize early in the process for being picky and too detail-oriented, and I always tell them that the best clients are the ones who care about the small details. I’m always happy to refine font choices and make adjustments to colors in order to have a design reflect exactly what you see in your head, even if it’s hard to describe.

Clients usually say that I was their most responsive vendor, combining warmth and professionalism to make their decisions as easy as possible. I’m also notorious for becoming good friends with my local clients, so chances are, if you’re located in DC, we’ll be grabbing a glass of prosecco after your wedding to catch up!

Q: Anything else we should know or that you would like to share?

There can be a lot of focus on how to make your wedding about other people. Don’t get me wrong. Of course, you want your guests to have a wonderful time, for your friends and family to mingle and create memories, and for the day to run smoothly. Invitations are perhaps the one aspect of your wedding where you don’t really have to consider anyone else and do just what you want. This doesn’t have to mean spending months crafting something from scratch, but getting to play with paper and colors and discuss what designs you and your fiance like is such a joyful part of the planning process. A good stationer will make it feel like fun, with minimal to no homework for you to do, providing a glimmer of ease in an otherwise email and logistics-heavy process.