A peek inside Ellie Snow’s Studio

Right now, we’re featuring Ellie Snow as our Designer of the Month – that means April is all about Ellie (and all of her designs are on sale!)! We’ve been sharing some of Ellie’s design inspiration, a day in her life, and today, we’re giving you a peek inside her studio — both her former studio and her brand new, under-construction studio in the DIY District of Durham. We’ll let Ellie take it from here!

For the past couple years, the Hello Tenfold studio was in an old, rehabbed textile warehouse turned into artist studios (and before that, at my dining room table!). But this year, when a small space in a busier part of Durham, North Carolina became available, a photographer friend and I jumped on it. Just last month we moved in and are slowly getting settled. The location of the space is perfect — a short distance from my house, and across the street from a dangerously good coffee shop and many great restaurants. It’s a part of town lovingly called the “DIY district,” named for the many start-ups in the area.

Bella Figura + Hello Tenfold Designer Ellie Snow in her studio

Ellie Snow's old studio in Durham, North Carolina

Above: Ellie’s former studio 

Ellie Snow gives us a peek at her new studio - here's a "before" shot

Above is a photo of the new space, which used to be a garage, before it was fixed up for us earlier this year. Our landlords removed the garage doors and replaced them with storefront windows, painted, and cleaned up a bit, but we’ve also had to get creative with ways to hide (or learn to love!) the flaws in an older building. I hired a carpenter to make some inexpensive built-in display shelves in what used to be a doorway, and we’ll cover the rough concrete floors with a variety of rugs.

Ellie Snow gives us a peek inside her new studio - here's a look at some of the progress

Although it’s a small space, we felt strongly about having a couch to make things cozy and comfortable, and a meeting table, so we’ve also had to be careful with how much stuff we brought into the space — for me, that meant filling my basement at home with miscellaneous envelopes, paper, and old invitation samples! It felt great to pare down to the essentials, and sharing a space means I need to be a little neater (I can really make a mess, yikes). I’ve been stocking up on attractive looking storage baskets and boxes, and covered my glass front cabinets with patterned tissue paper and re-purposed table runners to hide the not always organized samples, ribbons, and envelopes inside. We have lots of touch-up painting to do. We’re shooting for early May to have a studio opening party, so there will be more peeks coming over the next month! You can see more images and current projects on my blog, Mint.

Many thanks to Ellie for letting us peek inside her new space! We’ll be back with an update when the studio is complete – stay tuned! And be sure to shop Ellie’s designs – you can save 10% on any order (or 20% if you order 6 printed pieces or more!). Start shopping now. 

Destination Wedding Inspiration for Analina from Ellie Snow

Ellie Snow imagined a formal destination wedding with simple yet exotic touches when she created her Analina invitation design for our 2014 collection. Playful yet worldly, the Analina design is bursting with romance, and calligraphy accents from Sarah Hanna up the elegance factor on this pretty invitation design. Check out Ellie’s Analina Pinterest board to see even more inspiration for this new design! And be sure to shop all of Ellie’s invitations – you can save up to 20% on all of her designs this month (learn more!)!

Take a look at Ellie Snow's inspiration for Analina, a destination wedding inspired letterpress wedding invitation from Bella Figura

From top: Analina | bride in Jenny PackhamVilla de Balbianello on Lake Como, Italy | streets of Portugal | bride & groom | wedding reception | floral centerpiece | Moroccan hotel

Romantic Vintage Wedding Inspiration for Pemberley

Overflowing with glamour, the Pemberley invitation by Ellie Snow is ideal for a vintage wedding – especially if you’re inspired by old-world elegance and luscious, cascading flowers. When dreaming up this design, Ellie pictured a romantic, candle-lit wedding with dramatic touches. Love this look? See more of Ellie’s inspiration for Pemberley on Pinterest, and take advantage of this month’s special: all of Ellie’s invitations are on sale for up to 20% off from now through April 30!

Ellie Snow's vintage wedding inspiration for Pemberley, a new wedding invitation design for Bella Figura's 2014 collection (on sale now through April 30!)

Image credits, from top: Pemberley invitation | bouquet | bride | clutch | mimosas | floral-covered staircase | estate | dining area 

Elegant Green & Gold Wedding Inspiration for Annadel by Ellie Snow

We love seeing what inspires our designers when it comes to new wedding invitations. For Annadel, one of Ellie Snow’s new designs from our 2014 collection, Ellie channeled elegant natural touches with hints of golden glamour. Think lush green florals, sparkling twinkle lights, gold rimmed glassware, the prettiest letterpress and foil stamped wedding invitations, and a firework send-off. Check out more of Ellie’s inspiration on Pinterest and be sure to shop her collection – it’s on sale now through April 30!

A peek at some of Ellie Snow's elegant green & gold wedding inspiration for Annadel for Bella Figura (on sale now through April 30, 2014!)

Credits (from top): Annadel invitation | Table setting | Fern bouquet | Emerald cocktail | Emerald bridesmaid dress | Succulent + floral centerpiece | Gucci heels 

A day in the life of Ellie Snow

Ever wonder what it’d be like to be a designer for a day? We asked Ellie Snow, our April Designer of the Month, to take us through a typical day in her life as a designer in Chapel Hill, North Carolina — check it out!

Bella Figura designer Ellie Snow takes us through a day in her life
My day starts at 7:30am, when my 8-month-old Juna decides (like clockwork!) that it’s time to get up. My husband, Juna, and I like to spend a little time cuddling and playing together first thing — Juna is a morning person and we try to soak up every bit! But then we’re running late. I get dressed, pack Juna’s lunch and her bag for the nanny, and change her into a fresh set of clothes while Brendan gives her breakfast (she’s a slooooow eater) and gets ready for work. We all leave the house around 9am; Juna and I head to the nanny’s house, and Brendan heads to his job as an Art Director in Raleigh. 
Bella Figura designer Ellie Snow takes us through a day in her life

After I drop Juna off, I run to the gym for a quick 30 minutes, then head to my studio. I start by answering emails and sending quotes to potential clients. After the inbox is relatively cleared, I work on current projects. Today that means making edits to invitation proofs, shipping out a few sample orders, and packaging up a freshly printed suite for a bride in New York. I have a quick meeting about an upcoming collaboration, tackle my inbox again, and then head out to pick up the baby around 2pm. She goes with me to the mail shop where we ship our packages, and gets lots of “oohs” and “ahs.” When we get home, Juna naps for a couple hours, and I sneak in some more work, maybe more emails or edits, maybe a little time to focus on Hello Tenfold‘s re-brand. 

Bella Figura designer Ellie Snow also designs for her own invitation line, Hello Tenfold

Wedding invitations from Ellie Snow's invitation line, Hello Tenfold

When Juna wakes up, we meet a friend for a walk, and when Brendan gets home we tackle dinner and tuck Juna in to bed by 7:30pm. Our evenings vary — I’ve started taking a clay class once a week, we try to see friends, or sometimes catch up on work projects. Some nights we watch something romantic and relaxing on TV, like Dexter or The Walking Dead (we have a penchant for dark shows, it seems!). I fall into bed with a good book but only get a few pages in…

Many thanks to Ellie for taking us through a typical day! Be sure to shop Ellie’s Bella Figura collection – all of her designs are on sale through the month of April!

by Erica Henriksen on April 2nd, 2014. Category: Our Designers | No comments

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Ellie Snow is the April Designer of the Month

This month, we’re all about Ellie Snow – she’s our April Designer of the Month! Her entire collection is on sale now through April 30 – save 10% on any order or save 20%  when you order 6 printed pieces or more. Ellie’s designs have great patterns and borders, and many of her designs have a unique, vintage look. Over the next few weeks, we’ll be sharing a studio tour, as well as a behind the scenes look at Ellie’s design blog, Mint, and inspiration posts for her latest Bella Figura designs. For now, take a look at some of Ellie’s newest Bella Figura invitations!

Bella Figura Invitations by Ellie Snow are on sale through the month of April! Shop now

The elegant Pemberley design by Ellie Snow for Bella Figura is on sale through the month of April


The playful Annadel invitation suite by Ellie Snow for Bella Figura is on sale during the month of April


Ellie Snow's Analina design for Bella Figura is on sale during the month of April


Gilded Vintage Wedding Invitation Inspiration

Old fashioned glitz and glamour, bubbling champagne and dapper looking gentlemen are abundant at this inspired vintage wedding. Our gilded Pemberley customization – complete with elegant hand calligraphy accents by Sarah Hanna – set the perfect tone for this black tie affair.

pemberley customization = letterpress ink: black | foil stamping: gold shine | font: garamond | paper: white | invite size: f-8 | liner: dune pattern in black ink | hand calligraphy accents: callaway |  original design by Ellie Snow | customized by in-house designer Jessica Tierney |

Set the tone for a glamorous vintage wedding with Ellie Snow's Pemberley wedding invitations - complete with gold foil + hand calligraphy accents by Sarah Hanna.

Photo credits from the top: Gold Gown | Couple | Groom

True Vintage Letterpress and Foil Stamped Wedding Invitations

For their recent wedding, Jenny and Jason paired crisp Black letterpress ink with Tawny Matte foil stamping on our True Vintage wedding invitation design. Programs, menus and place cards added a touch of vintage glam to their ceremony and reception at The Foundry, a 19th century building loaded with industrial charm.

True Vintage letterpress and foil wedding invitations from Bella Figura

letterpress ink: black | foil stamping: tawny matte | fonts: strana + gill + danube + streamline | paper: bella cotton 1-ply + 2-ply white | foil edging: tawny matte | envelope: bella cotton white | envelope liner: sullivan stripe pattern in black | customization #: 17582 | Judy Paulen Designs

by Tiffany on February 17th, 2014. Category: Design Customizations | No comments

Behind the design: Ellie Snow’s Inspiration for Byzantine

Our Byzantine suite by Ellie Snow is the September design of the month, and we can’t get enough of this design! Ellie shared her inspiration behind the design with us — you can see even more inspiration + ideas from Ellie on this special Byzantine Pinterest board! And don’t forget – you can save up to 20% on everything in the Byzantine suite when you order this month!

Check out the inspiration behind Ellie Snow's Byzantine invitation suite for Bella Figura - on sale now!

Clockwise from top: Groomsmen | Byzantine Invitation | Tablescape | Ring | Lantern| Shoes 

by Erica Henriksen on September 25th, 2013. Category: Inspiration | No comments

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Byzantine letterpress invitations on sale through September!

We’re excited to announce that our September design of the month is Ellie Snow’s Byzantine invitation suite! On sale now through September 30, this design is sure to make a statement for any modern wedding celebration. The entire suite is on sale for 10%  when you order during the month of September, and you can save 20% if you order 6 printed pieces or more. The original design looks bold and beautiful in navy blue, but we love the different neutral looks our design team dreamed up when creating the customization ideas below!

Bella Figura's Byzantine letterpress wedding invitation suite is on sale now through September 30

This vintage customization is subtle and elegant in sand and desert inks — and we love the way the design motif was used to create an eye-catching visual for the top half of the invitation.

Bella Figura's Byzantine letterpress wedding invitation suite is on sale through September 30

This more formal customization of Byzantine pairs desert ink with regalia for a rich look, and traditional fonts make this appropriate for a more sophisticated affair.

Byzantine letterpress wedding invitations on sale through September

This modern take on Byzantine takes a more clean, minimalist approach, incorporating the original design elements and a monogram at the top with clean typefaces and a chic color palette of French vanilla and charcoal.

Bella Figura's letterpress Byzantine suite is on sale through September 30, 2013

You can customize this design however you’d like — change the fonts, inks, layout and more to make it your own! Need more ideas on how to customize? Have questions? Please be in touch – we’d love to work with you!

The fine print: promotion is exclusive to the Byzantine design suite and does not apply to the purchase of other designs. Orders must be placed by 11:59pm EST on September 30, 2013 in order to receive the promotion.


by Erica Henriksen on August 30th, 2013. Category: Promotions + Giveaways | No comments